Kia ora,
I’m Lou. People usually come to me because something isn't working the way they'd hoped.
It might be that nobody really understands what they do or why it matters.
Or the day-to-day communications have become messy, inconsistent, or always seem to slip to the bottom of the to-do list.
Usually it's a bit of both.
I help organisations work out what's actually going on, what matters most, and what to do next.
That could mean uncovering the story that's worth telling.
Or getting the everyday communications running properly again.
Good communication needs both.
I work with charities, NGOs, health organisations, membership bodies and small to medium sized businesses doing good work.
Over the past 25 years I've learnt that good communication isn't about saying more.
It's about knowing what matters, saying it well, and saying it consistently.
Most of my work isn't flashy, but it holds up.
It's finding the story that people will remember, making sure the website reflects it, the newsletters keep telling it, and the day-to-day communications don't drift away from it.
When things ramp up, or go a bit sideways, I step in and sort them out.
I've worked in-house, agency-side, and spent the last two decades running my own consultancies, so I understand how communications decisions actually get made: competing priorities, limited budgets, risk, internal politics, and the reality that not every good idea is the right one.
What I bring is perspective.
I'll tell you honestly whether something is worth pursuing, whether a story is worth pitching, and what I'd leave alone.
I work best with organisations that want communications they don't have to constantly worry about, and who value good judgement, practical advice, and work that actually makes a difference.
If your communications feel a bit messy, your story feels unclear, or you're simply too busy to keep everything ticking along, let's have a chat.
Get in touch and we'll work out the best place to start.
♡ Not every problem needs a communications plan.
Sometimes you just need a second set of eyes and a decent coffee.

