No one wakes up looking for tactics.
This is what the work looks like.
Communications strategy
Working out what's really going on, and what to do next.
Clear, practical communications plans that focus on what actually matters. Messaging, priorities, channels, and timing, without overcomplicating it.
Media & PR
Helping good stories find their people.
Media relations, commentary, opinion pieces, podcasts, speaking opportunities, media releases, and proactive pitching. Getting your story in front of the people most likely to care about it.
Messaging & positioning
Making it easier for people to get what you're about.
Working out what you stand for, what makes you different, and how to explain it without sounding like everyone else. Useful when things feel muddled, inconsistent, or harder to explain than they should be.
Content & copy
Helping good ideas get out of your head and into the world.
Web copy, articles, newsletters, social content, campaign material, opinion pieces, case studies, and the hundred other things that need writing. Clear, useful content that sounds like you and does the job it's meant to do.
Websites
Making sure your website earns its keep.
Websites should do more than just sit there looking pretty. Whether it's a refresh of existing content or a complete rethink, I help create websites that are clear, useful, easy to navigate, and designed to help people understand who you are and what to do next.
Workshops & coaching
What to do, what not to do, and how to tell the difference.
Practical workshops, coaching, and advice based on 25 years of doing the work. Real-world communications lessons, useful tools, and honest guidance to help people tackle communications challenges with more confidence and a lot less jargon.
♡ Not sure what the actual problem is?
That's usually where the useful conversations start.