GEO, SEO and the slightly awkward business of merely existing
NZ Marketing Magazine: Founders series.
After telling myself for years that I needed to be the quiet one. The behind-the-scenes one. The one people thought was entirely made up and not even real. (True story.)
RNZ: Are businesses trying to hide price rises?
Most communications problems don't start with communications
The 50 coffees project (again).
Starting another PR firm from scratch seemed totally reasonable in my sleep deprived state, so that’s what I did.
Be worth citing. How? What’s the benchmark?
Validation cuddles for everyone!
Everything sounds the same
When did we lose our edge?
The difference between saying something and having it actually do something
Most of the time, people aren’t short on things to say.